Sonja Wollkopf Walt on how Greater Zurich attracts talent and investors
Zurich, the economic, financial and technological hub of Switzerland, is blessed with scenic natural beauty and high quality of life. Home to world-class universities, Zurich enables businesses and innovation-driven start-ups access to skilled labour and high technology research capabilities. But how does the region attract talent and how do the different cities and states (cantons) collaborate to make sure benefits are spread beyond the city of Zurich? Sonja Wollkopf Walt, the CEO of Greater Zurich Area Ltd (GZA), in this interview explains how the region’s business-friendly atmosphere drives technological innovation, attracts investment and business expansion.